With nearly seven years of experience in marketing and communications roles, I possess a deep understanding of storytelling, having written and edited a variety of content types across multiple platforms for diverse audiences. I have planned and implemented numerous campaigns that required cross-team collaboration and coordination to align on external messaging and event execution. I have also served as the go-to web manager, updating and building web pages and curating content from partners, users, and staff.
One of my most notable projects, Well Versed—a civics-focused animated music video series for elementary schoolers created in partnership with Nickelodeon and ATTN:—demonstrates my ability to lead and execute at scale. This campaign included paid and organic email marketing and social promotion, coordination with a prominent external partner (Paramount), and a high-visibility event with the then-First Lady. The project resulted in 10M+ YouTube views, 123K+ engaged educators, 70K+ landing page visits, and an Emmy nomination.
I also have internal communications experience. I led the internal rollout of iCivics’ rebrand, including drafting company-wide memos about upcoming changes, recruiting and training a team of Brand Ambassadors, and creating an FAQ for staff to reference as changes were implemented. I have assisted in writing emails to staff on behalf of the Chief Marketing and Communications Officer and LinkedIn posts on behalf of the Chief Executive Officer, as well as writing scripts and editing videos for our Chief Education Officer as part of her series speaking directly to educators. And I am currently developing a quarterly internal newsletter to keep staff informed of updates from each department, important insights from executive leadership, and personnel features to get to know their colleagues.
In addition to my marketing and communications work, I have experience leading workplace culture initiatives. I co-manage my organization’s internship program, which challenges me to innovate ways to engage with students that address the needs of my organization while providing them professional development. I also co-chair our Culture Committee, which serves as a sounding board for leadership on issues such as benefits, onboarding, employee satisfaction, and more. I enjoy building relationships with my coworkers and working to strengthen our internal culture. This is reflected in the feedback I’ve received from colleagues:
"You have helped set up a system where staff who don’t regularly work together come in with a sense of trust and solutions-orientedness. You have been very good at not only listening to more experienced peers’ experiences but also sharing your own." - Director of Coalition Partnerships
"You helped create space for staff to express perspectives and concerns with thoughtfulness and respect, ensuring conversations stayed grounded in shared values. Your ability to lead with care while adapting to group needs reinforced trust across the organization.” - Senior Director of Marketing
I aspire to use my marketing and culture experience in an internal communications role, furthering a company's mission by ensuring its workforce feels valued, informed, and motivated to achieve its goals.